Business strategy of jollibee

The company advertised extensively through the print as well as the electronic media. Local managed brands like Jollibee in the Phillipines, often have the advantage of intimate knowledge of consumer tastes and consumer preference through local pride. Serving The Employees At Jollibee, employees received extensive training so that they Business strategy of jollibee learn the corporate values of integrity and humility.

It showed in detail its manufacturing facilities on its website and stated that the allegation was a hoax. The stores were re-designed, the service Business strategy of jollibee into a full self-service, fast-food operation with drive-throughs.

Introduction In earlymessage boards on many websites on the World Wide Web were flooded with rather disturbing news about Jollibee Foods Corp.

Jollibee: Fast-Food, the Filipino Way

The product offered by Jollibee appeals to the Filipinos taste for spicy burgers. According to company sources, all prospective partners were evaluated on their standing the community, their leadership and people-handling skills, their willingness to devote time to the management of the restaurant, and their successful completion of the training program [much before the outlets became operational, franchises were given training under a Basic Operations Training Program BOTP ].

This entails proper branding and positioning of the service offered. Jollibee also projected itself as world class and not a local brand. The location of outlets is of key importance to the marketing strategy of Jollibee.

Brands in local market are strong contenders and are not to be underestimated. Lumba shifted the business focus from ice cream to burgers,[3] after his studies showed that a much larger market was waiting to be served.

Jollibeea fast-food major from the Philippines.

Marketing Strategy of Jollibee

The company used pre-fabricated material to construct stores, thus saving a substantial amount of time and money. ByJollibee had over 31 outlets abroad.

Even the burgers are cooked exactly as Filipinos want them done— sweeter and with more seasonings, often likened to what a Filipino mother would cook at home.

Serving The Customers At Jollibee, customer service was given a lot of importance. Jollibee accomplished this by local adaptation of the menu and by positioning the food chain as a family restaurant. The service that is offered should be consistent over all Jollibee stores, however this might be a problem as the division has been slimmed recently and resources might be stretched too far.

It has a plain patty which is part of its standard global menu. While the national-level campaigns were handled centrally, local promotions were managed and implemented by individual stores Ensuring high traffic needs an emphasis on store location and positioning Jollibee in the minds of the consumer as a place that they would enjoy eating fast food.

Competition Competitors like Mc Donalds have more money and highly developed operation systems.

The company did not seem to be content with ruling the fast-food market in the Philippines Refer Exhibit II ; it was aggressively expanding on a global scale as well.

In fact, customer service was one of the key result areas KRAs on which employees were evaluated at the company. JFC is the parent company of Jollibee a fast-food restaurant chain based in the Philippines.

The Business strategy of jollibee Selling Porposition of the Jollibee brand is: Jollibee used the wave of nationalist pride to promote a Filipino brand of hamburger.

Including its pizza and pasta outfit Greenwich Pizzaits Chinese quick-service restaurant chain Chowking and its bakery products chain DelifranceJollibee had well over outlets across the world by the end of Refer Exhibit I. Jollibee had also won recognition for its contribution to the economy of the Philippines and the success of its strategies by the Asian Business Review, leading management consultants Hewitt Associates, and many Filipino corporate bodies.

New Markets like papua New Guinea and San Francisco which had an immigrant population can support the Beach head strategy which entails expansion in a market with little or no competition.

The message claimed that the company had misled millions of customers into eating what they believed were burgers containing pure beef. Caktiong stressed that developing internal strengths was critical. Jollibee even incorporated recipes from employees to truly capture local tastes.

These two commissaries handled activities such as raw material and ingredient planning, warehousing, manufacturing of processed foods, distribution and logistics Not that it needed any such dubious claims to fame - the company had been earning laurels from the global corporate world for many years now; InThe Far Eastern Economic Review 1 FEER named it the top corporation in the Philippines and the sixth leading corporation in Asia.

Jollibee is an emerging market brand and can easily establish a beach head in foreign countries by targeting areas with a high immigrant population. Advertisements Last edited by bhautik. Caktiong placed Lumba in charge of franchise development Marketing: The story of the evolution of a small ice cream parlor into a fast-food giant with a net income of P 1.

The company gave special attention to the selection of franchising partners.This is an analysis of Jollibee's global expansion strategy and the future forecast.

One of my MBA presentations for a global strategy course. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Jollibee Foods Corporation - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. Business marketing strategy Search Search5/5(4).

Jollibee has implemented the following strategic actions: STRATEGY Business Level Strategy Individual Assignment 1 From the case study. it is evident that Jollibee is adopting the Differentiation Strategy as its business level strategy. Jollibee: Fast-Food, the Filipino Way - Jollibee, The case examines the rapid growth of one of the most successful companies in the Philippines, the fast-food major, Jollibee Foods Corp.

Detailed information has been given about the company's origins and the measures it took to establish itself in the initial years. » Business Strategy. Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over stores.

A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. Business overview of jollibee foods corporation. Print Reference this. Disclaimer: This work has been submitted by a student.

This is not an example of the work written by our professional academic writers. Another strategy of JFC in reaching the market is by using the transit media. Advertisement using vehicles (e.g. buses, Pinoy jeepneys.

Business strategy of jollibee
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