The advantage to the Abatements sales representatives Is their knowledge and respect in the industry they function In. Sales agents employed by Lea Meadows however are not solely representing their brand, but tend to discuss lines from several of their available products with their customers.
It is important to have enough employees Bates manor marketing case the amount of work that is expected. Their employees are expected to motivate retail salespeople, assist in setting up displays in stores, and give advice on a variety of matters.
With numbers evaluated the more economic option Is to educate the current sales force ether than rely on a different sales dilutions calculation entirely. His argument is based on the fact off of this specific product line.
Promote New Styles of Furniture: His argument is based on the fact that the sales agents already have established contacts with the retail outlets based off of this specific product line.
BatesManor employs 10 full-time salespeople and two regional sales managers. Lea Meadows employees would need to be incorporated, and Moorman would need to be either reassigned or fired which would strain personal relationships but is a better option economically.
Martin Norman, Lea Meadows national sales manager suggests the line should stay in the hands of the sales agents currently employed by Lea Meadows. In order to grow within the industry, Bates would like to see the call frequency be Increased to 7 calls per account per year to match Industry norms.
BatesManor has planned to introduce several new styles of living room and dining room furniture in HIS argument Is based on the fact that the sales agents already have established contacts with the retail outlets based if of this specific product line.
However, this panel report is biased because the respondents appear to only be females and only Better Homes and Gardens readers. Sales representatives were making around 10 calls per week, averaging 3 hours per call.
Lion dollar wooden furniture market. Not hiring an additional sales representative could affect furniture sales because of the lack of help, and other employees potentially being overworked.
Trade promotion is directed towards retailers and takes the form of catalogs, trade magazine advertisements, booklets for consumers, and displays. In order to grow within the industry, Bates would like to see the call frequency be increased to 7 calls per account per year to match industry norms.
Add Another Sales Rep: Lea Meadows currently employs 15 sales agents to represent its privately owned and manufactured company. Recommendation We recommend to continue with the current sales force of BatesManor. Significantly, the sheer number of combinations associated with the Lea Meadows brand would require an extensive knowledge of the product line and intensive training.
These sales agents also frequently contact clients that are not covered by BatesManor and in order to cover these clients BatesManor would have to hire more sales representatives. Significantly, the sheer number of combinations associated with the Lea Meadows brand would require an extensive knowledge of the product line and Intensive training.
Trade promotions and cooperative advertising are part of a push strategy. The reduced funds of cooperative advertising for BatesManor will diminish the amount of newspaper advertisements.
Drawing funds from cooperative advertising allowances will help gain more money towards consumer advertising in shelter magazines.Cutco Case Analysis Questions. Parvaderm Corporation. First in Show Case Analysis. AMF Fundamental Marketing Management mint-body.com Documents Similar To Bates Manor.
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The company’s president is Charlton Bates and the company was found by his great grandfather. “IS QUALITY GOOD MARKETING OR IS GOOD MARKETING QUALITY?” The first part of the statement pertains to the product. Marketing Management Bates Manor Furniture Summary Recently BatesManor Furniture merged with Lea Meadows and was faced with the decision with the economic sense of merging the sales efforts of the two companies.
Batesmanor Furniture Case Study; Marketing; The industry’s distribution of independently owned furniture stores have declined while furniture store chains have grown. This is a negative for BatesManor because they sell through independent furniture specialty stores and these stores have declined.
However, the decision to only distribute. Open Document.
Below is an essay on "Bates Manor Furniture Case" from Anti Essays, your source for research papers, essays, and term paper examples. Recently BatesManor Furniture merged with Lea Meadows and was faced with the decision with the economic sense of merging the sales efforts of the two companies.
Lea Meadows employs sales agents to represent their upholstered products and BatesManor has its own sales force; Does the company give the new acquired line to existed sales force [ ].Download