Analysis on automobile industry and hyundai motor company marketing essay

They might be willing to go for the test products like MarutiSantro etc. The major areas of auto parts manufacturing are: If the price of the NANO car will increase the main expected customers ie the one switching from bike to car will not move to car and will remain in the bike only.

Companies in this industry manufacture everything from door handles to seats. Despite buying the Jaguar and Land Rover brands Tata has not got a foothold in the luxury car segment in its domestic, Indian market. The auto industry is just a multiplier, a driver for employment, for investment, for technology.

Indian Automobile Industry The Indian automobile industry is the tenth largest in the world with an annual production of approximately 2 million units. The brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India.

Hyundai and Tata Motors is the second and third car producer in India The automobile Industry in India is now working in terms of the dynamics of an open market.

The longer a car stays operational, thegreater theneed for replacement parts. Moreover, according to a study released by global consultancy firm Deloitte, at least one Indian company will be among the top six carmakers that would dominate the global auto industry by Bargaining Power of Buyers -The bargaining power of automakers are unchallenged.

Volkswagen has set a target to localise production in India to about 80 per cent in years from the current levels of almost 50 per cent as it seeks to offer cars at more competitive prices. Tata Motors is the largest medium and heavy commercial vehicle manufacturer.

The auto industry is considered to be an oligopoly. Extended warranties also factor into the bottom line. Starting from the two wheelers, trucks, and tractors to the multi utility vehicles, commercial vehicles and the luxury vehicles, the Indian automobile industry has achieved splendid achievement in the recent years.

Is there a monopoly? Offering lower financial rates than financial institutions, the car company makes a profit on financing. Commercial vehicle segment, Ashok Leyland and Tata Motors have each announced well over Rs 1, crore of investment.

According to the study, the car industry would see a massive capacity building in low-cost locations like India as manufacturers shift base from developed regions. The auto market is thought to be made primarily of automakers, but auto parts makes up anotherlucrative sector of the market.

Sustainability and environmentalism could mean extra costs for this low-cost producer. Powerful suppliers can squeeze industry profitability to great extend.

India is on the peak of the Foreign Direct Investment wave. Advertising Each year automakers spend billions on print and broadcast advertising, furthermore, they spent large amounts of money on market research to anticipate consumer trends and preferences.

The automobile sector has been contributing its share to the shining economic performance of India in the recent years.Indian automobile industry is involved in design, development, manufacture, marketing, and sale of motor vehicles. There are a number of global automotive giants that are upbeat about the expansion plans and collaboration with domestic companies to produce automobiles in India.

Open Document.

Free Business essays

Below is a free excerpt of "Hyundai Motor Company Strategy Analysis" from Anti Essays, your source for free research papers, essays, and term paper examples.

Hyundai motor industry needs to have the huge factories, labor, automobile parts, and other resources to ensure customer demands can be fulfill from time to time.

Company need to build transportation and delivery network, such as trucks, drivers, warehouse, management and others. The automotive industry is one of the main ingredients of the Korean national growth.

Analysis of Hyundai Motor Company - Essay Example

InHyundai Motor Company had $ billion in sales in South Korea making it the country's second largest corporation. It is also the world's seventh largest car maker. InHyundai acquired rival Kia. Analysis On Automobile Industry And Hyundai Motor Company Marketing Essay.

Print Reference this.

Analysis on Automobile Industry and Hyundai Motor Company. Emerging Market_Industry analysis. Recently, the automobile industry in emerging markets, such as China, India, Russia, and Brazil has shown a high growth rate. and values influence the marketing activities of Hyundai Motor Company in Indian and UK markets.

A critical analysis has been conducted to find out the changes made by the company so as to.

Analysis on automobile industry and hyundai motor company marketing essay
Rated 0/5 based on 82 review